Strategy you can trust.

Creativity you can act on.

The McCabe Advisory exists to help small businesses and nonprofits move with purpose, market with clarity, and build systems that support meaningful, measurable growth.

Founded by Tara McCabe, a seasoned executive with a deep background in operations, marketing, and program development, we specialize in helping lean teams make smart, strategic decisions and then bring those decisions to life through thoughtful execution.

We know that for mission-driven organizations and entrepreneurial businesses, time, budget, and capacity are often stretched thin. That’s why our approach is rooted in practicality. We meet you where you are, bring structure to what feels overwhelming, and help you move forward with confidence and clarity.

We’re not a big agency. We’re not handing you jargon. We’re your behind-the-scenes partner, sounding board, and systems builder — here to turn ideas into action, chaos into process, and potential into progress.

Our Philosophy

Structure fuels creativity. Purpose drives everything. People come first.

We believe:

  • Great marketing isn’t just clever — it’s strategic, intentional, and aligned with your goals.

  • Operations shouldn’t be invisible. When done well, they enable every part of your team to work better.

  • You shouldn’t have to choose between creative ideas and functional systems. The best outcomes come when the two work together.

At TMA, we use our cross-functional experience to bring both sides of your business into harmony — so your brand can grow with integrity and impact.

Meet Tara McCabe

Tara brings more than 30 years of cross-industry leadership experience to her consulting practice. She has worked across software, consulting, and consumer brands, leading departments in Marketing, IT, HR, Customer Service, and Operations. Her superpower is translating vision into strategy and strategy into action — helping small teams gain clarity and momentum through smart systems and purpose-driven planning.

Tara’s approach to formal education was something of a “sampler plan.” As an adult learner, she took courses at colleges and universities across the country while advancing in her career and raising a family. This path wasn’t traditional, but it was intentional. It allowed her to study what mattered most in each phase of her professional development, building a uniquely practical foundation for the work she does today.

She holds a Master of Science in Digital Marketing, Bachelor of Arts degrees in both Business and Public Administration, and has been a certified Project Management Professional (PMP) for over 25 years.

This blended educational journey — part structured, part self-directed — shaped her consulting style: flexible, focused, and grounded in real-world application. She brings that same perspective to her clients, combining sharp insight with a deep understanding of how people, systems, and strategy intersect.

Tara is deeply committed to social impact, particularly around education equity, adult literacy, and expanding opportunities for individuals with intellectual disabilities. Her work is driven by the belief that meaningful change is possible when strategy is aligned with purpose — and when good ideas are supported by great execution.

Let’s Build Something Smart Together

If you’re looking for strategy that sticks, systems that scale, and messaging that makes sense — contact us.